Ajira Airways: Destiny Calls

During the new season 5 promo (will post about it later) a logo for Ajira Airways flashes up a couple of times, the sites asks for an email address, says its launching January 21 (same as Lost) and has an ABC disclaimer in the footer (view source). I wonder what it all means, could it be the beginning of a “better” ARG to lead into Season 5? Click Here.